CONCEPTING

Campaign Concept

This dental care company was revamping and rebranding their entire dental savings plan program. Before any work could be done on the whole suite of assets across multiple channels (website, CRM, print, social, and more), we needed a strong concept that would give it a distinct, clear, and persuasive voice.

Promo Concept

For Valentine's Day, we needed a concept for a pop-up ad for the website that didn't come right out and say "V-Day", but could allude to it while remaining distinctly brand-centric.

See the concept in action

BRANDING

Wine brand refresh

This retail wine shop and bistro wanted to define their brand voice to take their marketing to the next level. I sat down with them to hone in on the who, what, why, and how.

See the brand voice in action

P.S.!

Did you know I have a passion for wine? Read this post about how I teach you how to FAKE a wine tasting. SPOILER: everyone does.

PRINT

PAID MEDIA

Storyboard

For this paid social campaign, I concepted, wrote, & built out a storyboard for an interactive GIF, through Figma, which was featured on Meta platforms, to lead to an editorial listicle, for which I was also the lead creative, to educate and convert users.